Embracing Motion, Purpose, & Connection
Matthew Williams is a multifaceted performance coach whose work bridges health, wellness, and recovery. With a dynamic background in teaching, case management, personal training, and behavioral health coaching, Matt empowers his clients to rediscover their purpose and build fulfilling lives.
Matt’s approach is rooted in action and connection. He believes that “motion creates emotion” and works with clients in environments that encourage movement and openness. Whether it’s at the gym, on the golf course, or over coffee, his sessions are crafted to meet clients where they are, helping them uncover clarity and purpose through trust, honesty, and practical guidance.
My approach is personal and physical. Motion creates emotion, and through movement, we uncover clarity and purpose.
–matt Williams
A Trusted Guide & Mentor
Matt’s clients often view him as a big brother, mentor, and coach. His “open-book” approach promotes trust and methods designed to elicit self-awareness and actionable change. By creating safe, judgment-free spaces, Matt helps clients break down barriers and express their best selves.
In 2010, Matt faced a life-changing wake-up call that led him to embrace sobriety and dedicate himself to a life of service. As part of his journey, he founded FROPRO, an organic snack bar company that grew into a nationally recognized brand promoting health and wellness in the recovery community. While managing FROPRO alongside his wife, who serves as CEO, Matt realized his passion for one-on-one coaching and mentoring, which has become the cornerstone of his career today.
SPECIALIZATIONS
Action-Oriented Coaching
Matt’s coaching philosophy prioritizes movement and connection. By incorporating physical activity and real-world scenarios into his sessions, he creates opportunities for clients to explore their goals, identify obstacles, and build actionable plans for success.
Personal Empowerment
Matt works closely with young men and professionals to optimize all aspects of life, from career to mindset to fitness. With a focus on job readiness, life skills, and emotional resilience, Matt helps his clients regain confidence and accountability.
Finding Purpose & Wellness
Matt celebrates wins, big and small. His holistic approach encourages mental, emotional, and physical well-being and provides the tools to create lasting change and live to one's fullest potential.
TRAINING & BACKGROUND
Career Highlights:
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Recovery Coach: Providing case management and mentoring for individuals navigating sobriety.
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Host of "Wake Up the Sun" Podcast: Sharing stories of resilience, growth, and wellness.
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Founder of FROPRO: Building a brand focused on health and community within the recovery space.
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Keynote and Motivational Speaker: Matt is a renowned public speaker whose words inspire audiences to action
Master of Science
Certified Recovery Coach